Company Overview

GrassRoot.ltd is dedicated to providing strategic consulting and integrated solutions across engineering, the built environment, project development, marketing, and branding. Through innovation and collaboration, we drive sustainable growth in the public and private sectors worldwide.

Our Mission: To deliver transformative, enduring solutions informed by over 70 years of combined expertise. We empower organizations globally—fostering progress and unity through authoritative insights and responsible execution.

Our Vision: To become a globally trusted holding entity, seamlessly connecting strategic guidance, robust resources, and advanced capabilities. From the MENA region to Africa and Europe, we aim to shape future industries and elevate communities everywhere we operate.

Fun facts

471+

Clients Worldwide

70+

Years of Combined Experience

Our Team

Meet the brilliant team driving multi-venture success at GrassRoot.ltd.

Ghazi Raad, Chief Innovation
Ghazi Raad

Chief Innovation

Isabel Raad, Project Lead
Isabel Raad

Project Lead

Sara Aloul, Operation and Strategy Director
Sara Aloul

Operation and Strategy Director

L.R., Finance and Marketing Director
L.R.

Finance and Marketing Director